Open to Performance Marketing roles. CV available to download.
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Vishal Sonawane Performance Marketing
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3+ Years Freelancing
Open to full-time roles

Hands-On Meta Ads Specialist, Open To Performance Marketing Roles

3+ years of freelance experience running Meta Ads for recruitment, interior design and local businesses. 34,000+ leads across 75+ campaigns, plus two products I planned and launched myself: Purplead CRM and EnglishOS.

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📍 Surat, Gujarat Open to onsite & remote Notice: Immediate Languages: English, Hindi, Gujarati, Marathi
34,000+Leads generated
75+Campaigns run
₹3L+Ad spend managed
10+Clients

My CV, Always Up To Date

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Last updated: 12/10/2026

Why Hire Me

Direct ownership and practical execution backed by ground business experience.

Hands-on

I plan, launch, optimize and report my own Meta Ads campaigns.

Honest reporting

I share what did not work too, like a CTR drop and how I fixed my approach.

Business background

Loan sales, banking and my own online store before marketing.

Builder mindset

I have planned and launched my own products, a lead CRM and an English learning platform, from idea to payments and tracking.

About Me

Hi, I'm Vishal, a freelance Meta Ads specialist from Surat with 3+ years of experience. I started in loan sales and banking in Surat, then ran my own online T-shirt venture from 2020 to 2021, selling on Amazon, Flipkart and my own website. Since May 2023 I have run Meta Ads for 10+ clients in recruitment, interior design, financial services and local businesses. I handle ads, offers, creatives and landing pages myself.

I trained at Ahmedabad School of Digital Marketing (ASDM) and I am now doing the Marketing Launchpad Program at Kraftshala.

Roles I'm open to:
Performance Marketing Executive Meta Ads Specialist Paid Social Executive

Experience

Hands-on career timeline with actual deliverables.

Freelance Performance Marketing Specialist

Surat • May 2023 – Present

Planned, executed and optimized Meta (Facebook & Instagram) lead generation campaigns for recruitment, interior design, financial services and other service-based businesses. Recruitment campaigns delivered 31,805 leads across 5 ad accounts on ₹1,08,019 spend (₹3.40 average CPL). Interior campaigns delivered 711 homeowner leads for 4 brands at ₹232 average CPL. Managed budgets, monitored metrics, optimized lead forms and landing pages, and worked directly with business owners. Built WordPress websites and landing pages for lead generation.

Independent Financial Consultant (DSA)

Jan 2022 – May 2023

Generated personal, home and mortgage loan business through referral partners, financial consultants and customer networking. Managed customer documentation and end-to-end loan processing.

Education & Certifications

Academic background and recognized digital marketing credentials.

Academic Education

Marketing Launchpad Program

Kraftshala • 2026 (In progress)

Practical performance marketing curriculum covering e-commerce paid growth, consumer funnels and analytics.

BBA (Marketing)

Ambaba Commerce College, Surat • 2015–19

Bachelor of Business Administration with marketing fundamentals and commercial operations.

Course Certifications

Course certificate

Google Ads

Jan 2023 – Jul 2023

Course certificate

Meta Ads

Jan 2023 – Jul 2023

Course certificate

SEO

Jan 2023 – Jul 2023

Course certificate

Social Media Marketing

Jan 2023 – Jul 2023

Skills & Toolkit

Practical tool stack, ad platforms, marketplaces, and modern AI workflows.

Performance Marketing Meta Ads Facebook & Instagram Advertising Lead Generation Audience Targeting Campaign Optimization Creative Testing Budget Optimization Landing Page Optimization
Meta Ads Manager
Basic
Google Ads
Basic
Google Analytics
Canva
WordPress
Microsoft Excel
Amazon
Flipkart
AI Tool
Claude AI
AI Web
Lovable AI
AI Voice
ElevenLabs
AI Chat
ChatGPT / OpenAI

Google Ads, Google Analytics and SEO: certified at basic level, no client projects yet.

Work Showcase

Visual assets, page layouts, and ad manager snapshots.

🔥 Ad Creatives

💻 Landing Page Previews

📊 Ads Manager Proof

Case Studies

Three campaign deep dives with context and actionable learnings.

Recruitment

31,805 Leads across 5 Accounts

31,805Leads
₹1,08,019Spend
₹3.40Avg CPL
26Campaigns

Job-seeker leads, so cost per lead is lower than for service businesses.

Interior Design

711 Homeowner Leads, 4 Brands

711Leads
₹232Avg CPL
12Campaigns
₹1,64,839Spend

Best campaign: 166 leads at ₹269 with 0.65% CTR. When the creative got tired, CTR fell to 0.24% and CPL rose to ₹715. Lesson: watch CTR weekly and refresh creatives early.

All numbers from Meta Ads Manager.

Training Project

Unleavables E-Com Ad Test

68Add-to-Carts (Tgt 40)
₹11.76Cost / Add-to-Cart (Tgt ₹20)
~25%Click-to-Cart
₹800Budget (7 Days)

Key decision: on Day 3 the core ad set had spent ₹9 for 0 carts, while Custom + Lookalike had 17. We moved the remaining ₹534 and got 51 more add-to-carts at about ₹11 each. Next time I would give every ad set enough spend before pausing it.

Kraftshala class project (team of 3), not a paid client.

Beyond client work

Projects I've Built

Products I planned, launched and marketed on my own, from the idea to payments, tracking and ads.

Purplead CRM dashboard

Purplead: Lead CRM

Live · Beta

A lead management CRM for businesses that run Meta lead ads.

  • Meta leads come into the CRM automatically and are assigned to the sales team
  • Team marks each lead as qualified or junk, so lead quality can be fed back to Meta
  • Separate dashboards for agency, business owner and employees, with plan billing
Meta Lead AdsConversions APISaaS pricing
View live →
EnglishOS learning platform

EnglishOS: English Learning Platform

Live

An online course that helps people across India speak and write English with daily practice.

  • Sales landing page with Meta Pixel, and a separate student portal and admin panel
  • Daily reading, writing, listening and speaking activities, not just grammar
  • Paid one-year plan, with its own Facebook and Instagram pages for marketing
Landing pageMeta PixelEdTech
View live →
Lead generation landing page

Lead-Gen Landing Pages & Websites

Client work

Mobile-first pages built to turn ad clicks into enquiries.

  • Landing pages for interior design and recruitment campaigns
  • Lead forms with WhatsApp follow-up and tracking
  • This portfolio and my business website, built and run by me
WordPressHTMLConversion design
View my business site →

Planned, launched and marketed by me. Built with the help of AI tools like Claude, which let me move from idea to a live product quickly.

Client Feedback

Direct reviews from business owners on Google.

★★★★★

"Vishal Sonawane - Digital Marketer Surat is amazing! They helped my business grow four times in just one month. Their team is friendly and really knows what they're doing. If you want your business to succeed, don't wait. Contact them to grow your business."

SAMAVART DESIGNS Local Guide • Interior Studio
★★★★★

"I have a good experience with Vishal sonwane and team for lead generation on fb and Instagram and have received genuine leads for my business"

Nitin Patil Local Guide • 14 reviews
★★★★★

"Very happy with the social media marketing service. Quality leads mil rahi hai aur response bhi kaafi achha hai. Proper planning ke saath ads run kiye gaye aur support bhi time par milta hai. Definitely recommended for anyone looking for genuine leads."

Kiran Patil Business Client
★★★★★

"Vishal Sonawane Digital is incredibly creative and cost-effective. They provide high-quality leads at a low budget in Surat. Highly recommended!"

Jayesh Mistri Local Business Partner
★★★★★

"I have liked there service. They are very co-operative and they'll help to grow our business."

Deepak Mishra Local Guide • 30 reviews
★★★★★

"Awesome experience with Mr. Vishal Sonawane :- Digital Partner in Surat. Thanks sir for sharing your experience with me. Looking forward for strong collaboration with you with Any kind of work."

Abhi Collaborator & Client
See all reviews on Google →

Hiring? Let's Talk

Open to full-time roles in performance marketing and paid social.

✉️ Vishalsonawanedigital@gmail.com 💬 +91 8849211978 🔗 LinkedIn

Need Meta Ads for your business? Visit my main website →

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